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Colorful Guizou & Cool Bijie

Author:zxm    From:   Time:2017-06-14   Browse:   Size:  Big  Middle  Small

Colorful Guizou Cool Bijie

----Comprehensive Summary of the Series Activities to Advertise and Market for Summer Tourism in 2015

 

The site of the outdoor advertising campaign at Xi’an Wanda square

 

 

 

The site of the outdoor advertising campaign at Changsha Huangxing square

 

 

 

Staffs distributing advertising materials to citizens in Changsha

 

 

 

Answering questions of citizens at the site

 

 

The site of indoor introduction and marketing event in Xi’an

 

In the summer of 2015, taking advantage of the left heat of the advertising and marketing of spring flowers sea traveling and the chance to open the new air lines of the airport, Bijie tourism explored the market of visitors in other provinces and introduced the cool climate of Bijie in summer, which gave a further understanding of Bijie tourism brand to the outside world. From May 15th to 23rd, according to the arrangement of the committee of Bijie tourism promotion, Bijie summer tourism marketing delegation was founded, which took the deputy mayor Li Yuping as the commander. Led by the city deputy director Yang Haiyan, planned and organized by the city tourism bureau, participated by tourism enterprises, scenic spots, and news media, and taking GuoKai, the deputy secretary general of Bijie city government and the center director of development studies as the main member, the delegation went to Shenzhen, Changsha, and Xi’an to conduct a series of advertising activities with the theme of “Colorful Guizhou, Cool Bijie”. By means of the outdoor and indoor introduction and marketing, the tourism brand in Bijie was warmly accepted by local citizens.

On May 17th, with the opening of the forum for Shenzhen-Bijie tourism, the heavy curtain of this summer advertising campaign was pulled open. Representatives from main Shenzhen travel agencies and media took part in this meeting, at which the two parties gave proposals and their opinions an informal discussion in terms of the cooperation between tourism administration and main enterprises of the two cities. Yang Yongqun, the deputy director of Shenzhen tourism bureau, extend a warm welcome to the delegation of Bijie tourism marketing. She said that the tourism resources in Bijie are what the Pearl River Delta and Shenzhen is in want of and it is a destination for Shenzhen citizens to visit and expressed that next the two parties would enhance the force of cooperation and the frequency of contacting, mutually developing the tourism of Bijie and Shenzhen. Officials from Bijie Feixiong airport and the committee of Shenzhen traffic took further communication and coordination in terms of the time adjusting of the airliner from Shenzhen to Bijie.

Changsha is a famous city of stove while the airlines with non-stop flight to Bijie from Shenzhen and Xi’an are just opened. So developing the summer tourism market of the three cities is very important. The advertising and marketing outdoor was arranged at Shenzhen Nanshan Square, Changsha Huangxing Square, and Xi’an Wanda Square, where there were a lot of people. The advertising emphasized the high-quality tourism lines represented by Baili Azalea, Zhijin Cave, and CaoHai Lake, interspersed with unique Bijie national dances such as Gunshanzhu, Bell Dance, the Night of Caohai, and Zhijin Cave--fairy land on the earth, which gave a show of colorful Bijie culture and customs and attracted thousands of people in these three cities, who enthusiastically participated the activity of drawing a lottery for good luck, make an active atmosphere. In the outdoor advertising at Wanda Square, many citizens heard of Bijie for the first time, who took much interest in visiting Bijie and spending summer there. The original ecological performance of the Miao minority people, who decorated their hair with long wooden horn, even burst at the exhibition stand. Many people stopped here to get more information of Bijie. In the outdoor advertising and marketing at Changsha Huangxin Square, citizens were all interested in the tourism resources and Bijie climate, who appreciated the introduction and marketing by Bijie delegation. They said the campaign was at the right time and the publicity materials were all taken when the activity started just for a little while. Even the tourist groups coming for Changsha stopped and took a look at these materials. Chen Wei, the deputy director of the Changsha tourism bureau, who was invited to the campaign, also held up his thumb to praise this activity. He said that the campaign was a good beginning for Bijie and Changsha, which would stir up a new climax of cooperation between the two cities.

 

The indoor marketing in Xi’an unfolded the unique charming of cool Bijie summer before the eyes of friends from Xi’an travel agencies. Hao Peiming, the section chief of the office of domestic affairs under the leadership of Xi’an tourism bureau, said that the unique tourism resources in Bijie were very different from the splendid Xi’an history and culture, which could be a compensation to the tourism in Xi’an. The non-stop flight between the two cities has opened a window for visitors both in Bijie and Xi’an to get to know each other. He also expressed the hope that by means of the campaign, the cooperation and friendship of the two cities would be enhanced.

 

More than 30 major media of national, provincial, and city levels were invited to participate this series of activities, including the Xinghua News Agency, Shenzhen TV Station, Hunan TV Station, China Net, Shanxi TV Station, and Tencent Net, who produced more than 20 pieces of TV reports and News. Sixty travel agencies were invited to take their part in the activity, such as Hongkong Channel to the Mainland, Shenzhen Guanzhong Rotary Island, Hunan Chinese Agency, Shanxi National Agency for Chinese Businessman, and Shanxi Happy Holiday Agency. During the seven days’ route, the delegation all together distributed nearly 50 thousand of advertising materials and received the inquiry for more than 10 thousand times. Through these activities, the brand influence of the summer tourism in Bijie continued to expand and the market of visitors for long and middle distance was continuously cultivated. Visitors to the scenic spots obviously increased. At present, the expedition activities of Hunan Ecological International Travel Agency and Xi’an Huahang International Agency is being launched. The reception amount of agencies in Bijie is warming up and the number of visitor goes up obviously. The campaign of advertising and marketing achieved the desired effect.

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