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Author:zxm    From:   Time:2017-06-14   Browse:   Size:  Big  Middle  Small

The Reception of Tourists in Bijie during the Minor Vacation of May Day in 2015

 

It was sunny, warm, and comfortable during the minor vacation of May Day of this year. With the improvement of the city transportation and the national policy of free charge on the highway for small cars, there was a very active demand of traveling about for people all over the country so that there came a very hot tourist market of the city. Though the whole-hearted cooperation between the holiday offices at all levels and different units of the leading members coordinating holiday tourism, another tourists climax passed smoothly.

ⅠBasic Situation

During the May Day holiday in 2015, there were 749,700 visitors receipted in the whole city of Bijie, with year-on-year growth of 26 percent, which achieved 353 million yuan of the integrated tourism income, with year-on-year growth of 32 percent. The holiday office only received a traveling complaint, which was properly handled. There was no any security incidents during the holiday and the ultimate goal of the reunification of “safety, order, quality, and efficiency” was realized.

Ⅱ Main Characteristics

1.Variety of Holiday Activities and Concessionary Measures

During the holiday, a series of activities in different forms and concessionary measures were held in different counties and districts, which greatly met the needs of visitors at all levels. A number of large minority singing and dancing performances and bonfire parties were held in Dafang, with the playground opening for the visitors. “The month of popularizing science” was started in Zhijin Cave, which included science learning, 4D movies watching, helicopter traveling, moon and caves visiting, and wealth and gold exploring. Jinsha county held the picking activities in its Taijin modern farm for visitors, which gave visitors a different traveling experience. In terms of concessionary measures, the office of Zhijin Cave had the discount for the tickets of Zhijin Big Valley if one visited Zhijin Cave and the ancient city of Mu’e’ge, with other senic spots, also took some concessionary measures for the visitors in entrance tickets. What’s more, the hotels in the city of Bijie all lauched special offers of rooms at certain time and in certain number. Some hotels in Jinsha also held the activities of concession.

2.Sustained Vitality of the Main Scenic Spots

According to the statistics from the tourism office, with the improvement of service and the construction of various infrastructures, as ones that are in the construction project of “One Hundred Traveling Places” in Guizhou province, Baili Azalea Forests Park welcomed about 237,100 visitors, Zhijin Cave, 59,026, the ancient city of Mu’e’ge, 45,000, and Caohai Lake, which means the ocean of grass, 28,482. Contrasted with traditional ones, the newly developed scenic spots, such as Youshan River, Weining Taifeng Park, and Zhijin Grand Canyon, throw off great market appeal to travelers, becoming a new power for traveling reception and service in our city.

3. Efficient Distribution of Visitors in Rural Traveling

Rural traveling, as the best choice for parent-child tour and short trips, is always an important part of the tourism market in the city of Bijie. On the holiday of May Day when cherries and strawberries were in mature period in Weixin along Zongxi River of Nayong county, Jiangnan of Hezhang county, Yangjiawan town of Qixingguan district, people around were absorbed to pick up or purchase, and the strawberry cultivation bases, which are almost all over the surroundings of every county, became a best place for young couple and their sons and daughters to return to nature, keep close touch with the rural area, and explore the farm work. Picking, relaxing, and enjoying special food in rural area help to distribute visitors and at the same time, a number of town people who come to the suburb and countryside has provided strong power to flourish the rural economy.

Besides, self-driving and DIY tour have become the main stream of traveling on the holiday, and the subversive change of touring would bring more tests to the work of holiday tourism, which should be paid high attention to by every level of holiday coordinating bodies so as to predict the possible problems during holidays and make preparations in advance.

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